How to make 1,000$ or more per sold book - with Chris Benetti
Chris is the founder of Smart Author Media and an expert in book marketing, focused on advertised-based book funnels. In 2023, Chris helped his clients collectively generate over 20 million dollars in sales - based on 19, 000 books sold. That is a whopping $1,000 in revenue per book sold. In this episode, he shares the strategies he used to do that.
In this episode
- What are some of the most effective strategies to market a nonfiction book in 2024?
- How to capture and use reader data
- The true value of using paid advertising in your book funnel
- The tradeoff between Amazon ranking and profits
- The types of ads that work best in 2024
- The three places you should run your book ads
- How much you need to invest to test and get your ads working
- How to turn advertising costs into profits
- The ONE thing that dilutes profits if you miss it
- How to know what you should be willing to pay for a customer
- Why and when you should give your book away for free
- How to 10x the amount of leads you'll get
- How to convince prominent people to promote your book for you
